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Privacy & Cookie Policy

Arena Tours Ltd respects the importance of your privacy and we remain committed to protecting your personal information.

In providing a service to you, we collect some personal information and this policy details how we will use your personal data after it has been collected, and your rights.

Who are we?

We are ARENA TOURS LIMITED trading as Arena Travel – registered address: 2 Betts Avenue, Martlesham Heath, Ipswich, Suffolk, IP5 3RH.

How do we collect this information?

We will only collect the information above by asking for it when you do one of the following:

  • When you purchase a product or service from or through us
  • When you subscribe to our newsletter
  • When you speak to any of our team
  • When we use cookies (See our additional cookie policy below)
  • When you request a brochure or join our mailing list
  • When you submit an enquiry through our contact form
  • When you take part in surveys or provide us with holiday feedback

How is this information used?

  • We will use your contact details to notify you of changes to our services, or any changes to your bookings.
  • We will use your personal information to carry out our obligations arising from any contracts entered into by you and us.
  • To send you marketing communications that you have asked to receive from us.
  • We may need to disclose your information where required to do so by law and where such a request is made to us by a legal authority.
  • We may also disclose information to organisations who act as “data processors” on our behalf, or to other organisations that perform business functions on our behalf, some of whom are outside the UK/EEA. These functions include administration, providing services (and contacting you where necessary), customer care, business management and operation, re-organisation/structuring/sale of our business (or our group companies), risk assessment, security and crime prevention/detection, research and analysis, marketing, monitoring, measuring and assessing customer purchasing preferences and trends, dispute resolution, credit checking and debt collection.
  • We may from time to time contact you with information about special offers, brochures, new products, forthcoming events or competitions where you have asked us to. If you do not wish to receive such information, you may ask us in writing not to receive it.
  • We may pass your details to other parties who offer goods or services which we feel may be of interest to you. However we will not do this where you have indicated that you do not wish us to contact you in this way.
  • We would also like to store and use your personal details for future marketing purposes (for example, emailing you our newsletter). All details you give us in connection with your booking will be kept but we will use only names and contact details for marketing purposes unless you have indicated that you do not wish us to do so.
  • We have taken all reasonable steps to have appropriate security measures in place to protect your information. Outside the European Economic Area, controls on data protection may not be as wide as the legal requirements in this country. The transmission of information via the internet is never completely secure. We exclude our liability for personal data lost in transmission to the website.

What are my choices?

You have a choice as to whether you want any additional communication from us – such as marketing emails. Should you not want this, you can choose not to opt-in to our subscribers list at the time of booking. You can also opt-out of a list at any time either by emailing us at, calling us on 01858 438330, or by clicking an unsubscribe link on our marketing communication.

You can also choose not to provide us with some of the information we request, however as a result we may not be able to complete some or all of your arrangements.

How can I access my information?

If you would like to update any of the information we hold on you, you can contact us in writing by emailing

You also have the right to see what information we hold about you, and for us to correct any inaccuracies. To do this, please email us using the contact address above.

What is our cookie policy?

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.

Two types of cookies are used on this web site - session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). We use cookies in the below ways:

Session Cookies

  • To allow you to carry information across pages of our site and avoid having to re-enter information
  • To allow you to maintain a shopping basket
  • Within registration to allow you to access stored information

Persistent Cookies

Cookies allow us to obtain information regarding users of our site which essentially helps us to provide you with a better user experience and tailor our services to your individual needs. We may collect information such as your IP address, online activity, web browser details and online activity. We will not however collect or store any of your passwords or other highly sensitive data.

How is my information secure?

We take website security very seriously and we are committed to safeguarding your personal information. We take a number of administrative and technical steps to ensure the security of the information you provide to us.

Transferring your information outside of Europe

As part of the services offered to you through this website, some of the information which you provide to us may be transferred to countries outside the EEC, by way of example if we are required to send passenger details to a 3rd party such as a hotel or airline which you agree to as part of the contract of sale. We have taken reasonable measures to implement adequate safeguards and ensure that the information is processed by 3rd parties in a secure way.

External Links

Please note that our website contains certain literature and hyperlinks to websites owned by third parties. This privacy statement covers websites owned and controlled by us only. Links to other websites and any information collected by these sites are not covered by this privacy statement.